Hair by Dana D'Oench

Main Page Artist – Summer 2020

Meet our Main Page Artist –
Dana D’Oench

Business Owner Dana D'Oench
Main Page Artist for Summer 2020, Dana D’Oench

Opening up a salon after a national lockdown, in the middle of a pandemic, wasn’t exactly part of the plan and as of three days ago it’s confirmed that business can now begin at my fledgeling salon suite: I’m now an official business owner.

It’s now Sunday night, May 17th, the day before opening my doors for the first time ever. Thoughts of all the upcoming color corrections from clients doing their hair color and cuts at home fill my head. You can probably imagine all the emotions and excitement I felt – of finally going out on my own, with a whole new layer of seriousness for the health of my clients and myself included.

At first I dedicated myself to being behind the chair six days a week to jam clients into the schedule. Everyone just wants to get back to normal.  Right now, it’s all about that “lived-in look” with soft highlights that create that blending at the roots. I just love creating these boho Balayage styles because they look amazing, last a really long time and are super low maintenance.

Business Owner Dana D'Oench example of skills and technique

Somewhere between bartending and being a welder, was a passion for hair that needed to be nurtured. So I went to the Aveda School in 2011.

Business Owner Dana D'Oench - where she went to school

The desire to move forward full time in the hair business was an easy choice, but starting over fresh out of beauty school was really hard. A lot of people can relate with how hard it can be when you’re just starting out. For me, it meant working at the first salon who would hire a beauty school grad and cashing in food stamps while barely getting by. But then I got a break when the opportunity came to move from the salon I worked at in Davie to Fort Lauderdale. It was my first opportunity to develop my craft and build a clientele in an area I love: Flagler Village.

As business grew, I finally had the ability to save (I was still living with the frugal mentality of my prior years as a struggling newbie) and it paid off.

Now I have *my* own spot where I can accommodate *my* ladies at *my* studio – which  has amazing amenities! It’s been a long road to the freedom of having my own space and I love being here with my clients. A few weeks ago I realized that ‘own my own business” was on a vision board I created a while back.

Business Owner Dana D'Oench

Own my Own Business…

I’m a huge fan of visualizing goals, but I had no idea it would be this sweet.

I was nervous to go out on my own, yet I knew it would be something I would love to do. Lucky I have worked alongside inspiring, talented and amazing people. I love working with my hands and absolutely love being creative every day. Being a hairstylist, we have to wear many hats. Running a business, photographer, customer service, creative with hair and marketing. This is precisely why I love what I do, and give my all to every client that walks through the door. My parents always taught me you have to love what you do – and they were right. Their advice was a soothing companion as I worked my way from the very bottom. They gave the support I needed with the desire to keep moving forward and finally becoming the happy little business owner of my dreams. Thanks Mom & Dad. 💟💟💟

Hair by Dana D
Hair by Dana D

A licensed cosmetologist located at Studio Elements in Suite #1 located on 3rd Ave in the heart of Fort Lauderdale.

2 thoughts on “Main Page Artist – Summer 2020

  1. Dana,

    I am 73 and need a haircut. Do any hairdressers come out to people with PPE and cut hair?

  2. Hi Carol,
    I’m not sure if Dana does house-calls – but I will be glad to post your question to see if there is anyone available to visit you and cut your hair.
    Thank you so much for asking 🙂


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